Content decay: how to find and refresh pages that are losing traffic
Why good pages lose search traffic over time, how to spot decay early in Search Console, and when to update, merge or remove a page.
SEOgenz Editorial · · 2 min read
Content & On-page
Articles on content strategy, search intent, writing and on-page optimisation: how to plan, update and improve pages that rank.
How to write an SEO content brief writers can actually follow
What goes into a useful content brief: the reader, the search intent, what the page must answer, structure, sources and what not to do.
SEOgenz Editorial · · 2 min read
Keyword research without paid tools
Find what people search for, how they phrase it and which pages to build, using free tools and the data you already have.
SEOgenz Editorial · · 2 min read
Internal linking: how to help people and search engines find your best pages
Why internal links matter, how to choose anchor text, and a simple process for linking the pages you most want found.
SEOgenz Editorial · · 3 min read
Title tags and meta descriptions that earn the click
How Google chooses the title and snippet it shows, and how to write titles and descriptions that describe the page and get clicked.
SEOgenz Editorial · · 3 min read