Diagnosing a sudden drop in organic traffic: a checklist
A step-by-step way to find out why search traffic fell: tracking, seasonality, technical problems, manual actions, updates and competitors.
SEOgenz Editorial · · 3 min read
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robots.txt vs noindex: controlling crawling and indexing
robots.txt controls crawling, noindex controls indexing. Why mixing them up keeps pages in search, and which to use when.
SEOgenz Editorial · · 2 min read
Structured data: which schema types are worth adding
What structured data does, which types can still earn rich results in Google, which changed in 2023, and how to test your markup.
SEOgenz Editorial · · 2 min read
Keyword research without paid tools
Find what people search for, how they phrase it and which pages to build, using free tools and the data you already have.
SEOgenz Editorial · · 2 min read
Title tags and meta descriptions that earn the click
How Google chooses the title and snippet it shows, and how to write titles and descriptions that describe the page and get clicked.
SEOgenz Editorial · · 3 min read
Internal linking: how to help people and search engines find your best pages
Why internal links matter, how to choose anchor text, and a simple process for linking the pages you most want found.
SEOgenz Editorial · · 3 min read
Core Web Vitals explained: LCP, INP and CLS
What each Core Web Vital measures, the thresholds Google uses, where to find your real numbers, and what usually fixes them.
SEOgenz Editorial · · 3 min read
How to choose an SEO agency: questions to ask before you hire
What to ask an SEO agency or consultant before you sign, the answers worth hearing, and the warning signs to walk away from.
SEOgenz Editorial · · 3 min read
How to report SEO results to clients without drowning them in data
A good SEO report answers three questions: what happened, why, and what we do next. How to build one clients actually read.
SEOgenz Editorial · · 3 min read
Writing an SEO proposal clients can say yes to
A proposal is a decision document, not a brochure. What to put in it, in what order, and what to leave out.
SEOgenz Editorial · · 3 min read