How to price SEO services: retainers, projects and hourly rates
The four common ways to charge for SEO, what each is good for, and how to set a price you can defend.
SEOgenz Editorial · · 3 min read
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JavaScript SEO basics: what to check when a site relies on JavaScript
How Google processes JavaScript pages, the problems that stop content being indexed, and how to test for them.
SEOgenz Editorial · · 3 min read
Local SEO for service businesses: a starter guide
Business Profile, categories, reviews, location pages and local links: what matters for plumbers, clinics, consultants and other businesses that serve an area.
SEOgenz Editorial · · 2 min read
A technical SEO checklist for new sites
The technical basics to check before and just after a new site goes live, in the order that prevents the most common launch problems.
SEOgenz Editorial · · 3 min read
The best free SEO tools, and what each is actually good for
Search Console, Bing Webmaster Tools, PageSpeed Insights and the free tiers of the big crawlers and suites: a practical free toolkit for most sites.
SEOgenz Editorial · · 3 min read
Building a personal brand as an SEO consultant
A personal brand is what people say about you when you are not there. How to make it specific, visible and easy to recommend.
SEOgenz Editorial · · 2 min read
How to get quoted as an SEO expert
Journalists and writers need expert comment every day. How to become a source they come back to, and what makes a quote usable.
SEOgenz Editorial · · 2 min read
Domain Authority explained: what it is and what it is not
Domain Authority, Domain Rating and Authority Score are third-party estimates, not Google metrics. How to use them sensibly, and what actually builds authority.
SEOgenz Editorial · · 3 min read
How to earn backlinks without buying them
Original data, useful tools, expert commentary and digital PR: the link-earning approaches that hold up, and how to make them work on a small budget.
SEOgenz Editorial · · 3 min read
Guest posting: what still works and what gets penalised
Writing for other sites can still build reputation and bring visitors. Writing for links can put your site at risk. Here is where the line is.
SEOgenz Editorial · · 3 min read