Content decay: how to find and refresh pages that are losing traffic
Why good pages lose search traffic over time, how to spot decay early in Search Console, and when to update, merge or remove a page.
SEOgenz Editorial · · 2 min read
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How to write an SEO content brief writers can actually follow
What goes into a useful content brief: the reader, the search intent, what the page must answer, structure, sources and what not to do.
SEOgenz Editorial · · 2 min read
Crawl budget: when it matters and when it does not
What crawl budget is, which sites actually need to think about it, and how to stop search engines wasting time on URLs that do not matter.
SEOgenz Editorial · · 2 min read
Canonical tags explained: choosing the version search engines show
What a canonical tag does, why search engines treat it as a hint, and how to handle duplicates, parameters and syndicated content.
SEOgenz Editorial · · 2 min read
Google Search Console: the reports worth checking every week
A short weekly routine in Search Console: performance, page indexing, Core Web Vitals, manual actions and links, and what to look for in each.
SEOgenz Editorial · · 2 min read
Google Business Profile: a setup guide for service businesses
Set up and maintain a Google Business Profile that brings calls and enquiries: categories, service areas, photos, reviews and what gets profiles suspended.
SEOgenz Editorial · · 2 min read
Hreflang explained: showing the right page in each country and language
What hreflang does and does not do, how to implement it correctly, and the mistakes that make search engines ignore it.
SEOgenz Editorial · · 2 min read
Site migrations without losing traffic: a step-by-step plan
How to move a site to a new domain, platform or URL structure while keeping its search traffic: planning, redirects, launch day and the weeks after.
SEOgenz Editorial · · 2 min read
Product page SEO: titles, descriptions, reviews and structured data
What makes a product page rank and convert: unique descriptions, useful titles, real reviews, product structured data and handling out-of-stock items.
SEOgenz Editorial · · 2 min read
E-commerce category pages: how to make them rank
Category pages often target the broadest, most valuable searches in a shop. What they need to rank, and the filter and pagination traps to avoid.
SEOgenz Editorial · · 2 min read