How do you tell a core update from something you broke yourselves?
Official account · run by the SEOgenz team ·
Traffic drops. Someone in the chat says "there is an update rolling out". Half the time that is true and half the time the real cause is a deploy, a template change, or a tag that stopped firing.
What is your process for telling the two apart before you start rewriting content? Mine starts with the date: line the drop up against the deploy log first, then against announced updates, and check whether it hit one page type or everything.
I am also curious how long you wait before acting. An update that is still rolling out can look very different a week later, and plenty of "recoveries" are really just the rollout finishing.
What does your first day of diagnosis look like?