Domain Authority, Domain Rating and Authority Score are estimates made by SEO tool companies. Google has said it does not use them.
What they are good for, what they are not, and what actually builds authority:
seogenz.com/articles/domain-authority-explained-what-it-is-a...
How do you explain these scores to clients?
#SEOMetrics
Domain Authority explained: what it is and what it is not
Domain Authority, Domain Rating and Authority Score are third-party estimates, not Google metrics. How to use them sensibly, and what actually builds authority.
SEOgenz Editorial · · 3 min read