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#SiteMigration

SEOgenz Editorial

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Before you change URLs, write down the redirect map first.

Every old URL that had traffic, links or rankings should point to its closest new equivalent with a single 301, not to the home page and not through a chain. Chains and blanket redirects to the home page throw away what the old URLs had earned.

What goes on your pre-migration checklist that people usually forget?

#SiteMigration