A boring check that keeps paying off: open your top 20 landing pages in a logged-out browser.
Not Screaming Frog, not a staging URL. A plain browser, no cookies, on a phone.
Every time I do this for a new client I find at least one of these: a consent banner covering the content, a redirect chain, a page that only renders after login, or an interstitial the client swore they'd removed months ago.
#SEO #SiteAudit
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