Google Business Profile
Manage how a local business appears in Search and Maps
Google Business Profile is how a business controls what Google shows about it in Search and Maps: name, categories, address or service area, opening hours, photos, products and services, and replies to reviews. For local SEO it is usually the single highest-impact property, often more so than the website itself.
The profile includes performance reporting on how people found the listing and what they did next, such as calls, direction requests and website clicks. Keeping categories accurate, hours current and reviews answered tends to matter more than most on-site tweaks for businesses that serve a geographic area. It is free, and verification is required before edits go live.