Unpopular opinion: most "SEO strategy" documents are content calendars with extra pages.
A strategy should say what you will *not* do. Which pages you'll remove. Which keywords you'll ignore because you can't win them this year. Which product lines don't deserve a blog.
If a document has no deletions in it, it's a wish list.
What's something you decided not to chase this year?
#ContentStrategy
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robots.txt controls crawling, not indexing.
A URL blocked in robots.txt can still appear in search results if other pages link to it; the engine just cannot see what is on it. If the goal is to keep a page out of the index, it has to be crawlable with a noindex, or removed.
How often do you still find this mixed up on client sites?
#TechnicalSEO
A URL blocked in robots.txt can still appear in search results if other pages link to it; the engine just cannot see what is on it. If the goal is to keep a page out of the index, it has to be crawlable with a noindex, or removed.
How often do you still find this mixed up on client sites?
#TechnicalSEO
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A boring check that keeps paying off: open your top 20 landing pages in a logged-out browser.
Not Screaming Frog, not a staging URL. A plain browser, no cookies, on a phone.
Every time I do this for a new client I find at least one of these: a consent banner covering the content, a redirect chain, a page that only renders after login, or an interstitial the client swore they'd removed months ago.
#SEO #SiteAudit
Not Screaming Frog, not a staging URL. A plain browser, no cookies, on a phone.
Every time I do this for a new client I find at least one of these: a consent banner covering the content, a redirect chain, a page that only renders after login, or an interstitial the client swore they'd removed months ago.
#SEO #SiteAudit
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A sitemap is a list of pages you want indexed, not a list of every URL you have.
If yours includes redirects, 404s, noindexed pages or parameter URLs, search engines learn that the file is unreliable. A quick check: crawl the sitemap URLs and count how many return a 200, are self-canonical and indexable.
What percentage did you get the last time you checked?
#TechnicalSEO
If yours includes redirects, 404s, noindexed pages or parameter URLs, search engines learn that the file is unreliable. A quick check: crawl the sitemap URLs and count how many return a 200, are self-canonical and indexable.
What percentage did you get the last time you checked?
#TechnicalSEO
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What's the first thing you check when a client says "our traffic dropped"?
Mine, in order:
1. Search Console → Pages → is anything newly excluded?
2. Did the drop line up with a core update, or with a deploy?
3. Is it one page type, one country, or everything?
4. Only then do I open the crawler.
Curious what order other people use, and what you'd add.
#TechnicalSEO
Mine, in order:
1. Search Console → Pages → is anything newly excluded?
2. Did the drop line up with a core update, or with a deploy?
3. Is it one page type, one country, or everything?
4. Only then do I open the crawler.
Curious what order other people use, and what you'd add.
#TechnicalSEO
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Welcome to SEOgenz 👋
This is a network for people who actually do SEO: consultants, agencies, in-house marketers, content folks and tool makers.
Three things it is not: a link marketplace, a place to buy guest posts, or a feed of "10 SEO hacks" threads. Links shared here are marked nofollow, and listings are reviewed before they go live.
If you're early here, introduce yourself below: what you work on, and one SEO thing that's been bothering you lately. I'll answer every one.
#SEOgenz #SEO
This is a network for people who actually do SEO: consultants, agencies, in-house marketers, content folks and tool makers.
Three things it is not: a link marketplace, a place to buy guest posts, or a feed of "10 SEO hacks" threads. Links shared here are marked nofollow, and listings are reviewed before they go live.
If you're early here, introduce yourself below: what you work on, and one SEO thing that's been bothering you lately. I'll answer every one.
#SEOgenz #SEO