#Content Strategy

Thin pages are not only short pages.

A long page that repeats what a hundred other pages already say can be thinner than a short page with information nobody else has. Word count is a symptom people measure because it is easy, not the thing that matters.

How do you explain this to clients who ask for "2,000-word articles"?

#ContentStrategy

The most valuable part of a content brief: the questions the reader has, in their own words.
How to write an SEO content brief writers can actually follow.
seogenz.com/articles/how-to-write-an-seo-content-brief-write...
What is the one section your briefs never skip?
#ContentStrategy

Internal links are the cheapest SEO lever most sites underuse.

No outreach, no budget, no waiting for anyone else: you decide which pages get linked, from where, and with what anchor text. Yet many sites link to their most important pages only from the main menu.

How do you decide which pages deserve more internal links?

#ContentStrategy

Unpopular opinion: most "SEO strategy" documents are content calendars with extra pages.

A strategy should say what you will *not* do. Which pages you'll remove. Which keywords you'll ignore because you can't win them this year. Which product lines don't deserve a blog.

If a document has no deletions in it, it's a wish list.

What's something you decided not to chase this year?

#ContentStrategy