hreflang needs return links: if the UK page points to the German page, the German page must point back.
Hreflang explained, with the rules that make search engines ignore it.
seogenz.com/articles/hreflang-explained-showing-the-right-pa...
Subdirectories, subdomains or country domains?
#InternationalSEO
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Not every directory that emails you is worth your time.
Five questions before you list your agency anywhere: do buyers actually use it, are reviews verified, is there an editorial bar, what is the business model, and does the category fit?
The full guide, including the red flags: seogenz.com/articles/seo-agency-directories-which-are-worth-...
Which directory has actually sent you a client?
#AgencyMarketing
seogenz.com
https://seogenz.com/articles/seo-agency-directories-which-are-worth-listing-on
Five questions before you list your agency anywhere: do buyers actually use it, are reviews verified, is there an editorial bar, what is the business model, and does the category fit?
The full guide, including the red flags: seogenz.com/articles/seo-agency-directories-which-are-worth-...
Which directory has actually sent you a client?
#AgencyMarketing
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hreflang only works in pairs.
If the English page points to the German one, the German page has to point back. Missing return links are one of the most common reasons hreflang is ignored, and they are easy to miss in templates that are maintained by different teams.
Who owns hreflang on the international sites you work on?
#InternationalSEO
If the English page points to the German one, the German page has to point back. Missing return links are one of the most common reasons hreflang is ignored, and they are easy to miss in templates that are maintained by different teams.
Who owns hreflang on the international sites you work on?
#InternationalSEO
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Most traffic lost in a site migration comes from avoidable mistakes, not from the move itself.
A step-by-step plan: benchmark, redirect map, launch-day checks and the weeks after.
seogenz.com/articles/site-migrations-without-losing-traffic-...
What is on your migration checklist that people forget?
#TechnicalSEO
seogenz.com
Site migrations without losing traffic: a step-by-step plan
How to move a site to a new domain, platform or URL structure while keeping its search traffic: planning, redirects, launch day and the weeks after.
A step-by-step plan: benchmark, redirect map, launch-day checks and the weeks after.
seogenz.com/articles/site-migrations-without-losing-traffic-...
What is on your migration checklist that people forget?
#TechnicalSEO
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New on SEOgenz: how SEO freelancers find their first 10 clients.
The short version: start with people who already trust your work, pick an offer narrow enough to be referred, and partner with the web developers and designers who meet clients before you do.
seogenz.com/articles/how-seo-freelancers-find-their-first-10...
What brought you your first paying client?
#Freelancing #SEOCareers
seogenz.com
How SEO freelancers find their first 10 clients
Where the first paying clients really come from when you go freelance, and the shortcuts that waste months.
The short version: start with people who already trust your work, pick an offer narrow enough to be referred, and partner with the web developers and designers who meet clients before you do.
seogenz.com/articles/how-seo-freelancers-find-their-first-10...
What brought you your first paying client?
#Freelancing #SEOCareers
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A good SEO report answers three questions: what happened, why, and what we do next.
How to build client reports people actually read, and the measures worth keeping month to month.
seogenz.com/articles/how-to-report-seo-results-to-clients-wi...
What does your monthly report look like?
#Reporting
seogenz.com
How to report SEO results to clients without drowning them in data
A good SEO report answers three questions: what happened, why, and what we do next. How to build one clients actually read.
How to build client reports people actually read, and the measures worth keeping month to month.
seogenz.com/articles/how-to-report-seo-results-to-clients-wi...
What does your monthly report look like?
#Reporting
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Copying the manufacturer's description means the same text on hundreds of sites.
Product page SEO: titles, your own descriptions, genuine reviews, product structured data and out-of-stock pages.
seogenz.com/articles/product-page-seo-titles-descriptions-re...
How do you handle discontinued products?
#EcommerceSEO
seogenz.com
Product page SEO: titles, descriptions, reviews and structured data
What makes a product page rank and convert: unique descriptions, useful titles, real reviews, product structured data and handling out-of-stock items.
Product page SEO: titles, your own descriptions, genuine reviews, product structured data and out-of-stock pages.
seogenz.com/articles/product-page-seo-titles-descriptions-re...
How do you handle discontinued products?
#EcommerceSEO
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By the time a prospect asks for a proposal, they are already interested. The proposal's job is to make yes easy.
What to put in an SEO proposal, in what order, and what to leave out.
seogenz.com/articles/writing-an-seo-proposal-clients-can-say...
What is the one section your proposals never go without?
#SEOCareers
seogenz.com
Writing an SEO proposal clients can say yes to
A proposal is a decision document, not a brochure. What to put in it, in what order, and what to leave out.
What to put in an SEO proposal, in what order, and what to leave out.
seogenz.com/articles/writing-an-seo-proposal-clients-can-say...
What is the one section your proposals never go without?
#SEOCareers
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Retainer, project, hourly or performance-based: the pricing model matters as much as the number.
How the four common ways to charge for SEO compare, and how to work out a price you can defend.
seogenz.com/articles/how-to-price-seo-services-retainers-pro...
How do you price your SEO work?
#SEOCareers
seogenz.com
How to price SEO services: retainers, projects and hourly rates
The four common ways to charge for SEO, what each is good for, and how to set a price you can defend.
How the four common ways to charge for SEO compare, and how to work out a price you can defend.
seogenz.com/articles/how-to-price-seo-services-retainers-pro...
How do you price your SEO work?
#SEOCareers
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In most shops, category pages target the broadest and most valuable searches, yet many are just a heading and a grid.
What e-commerce category pages need to rank, and the filter and pagination traps to avoid.
seogenz.com/articles/e-commerce-category-pages-how-to-make-t...
What do you put on category pages besides products?
#EcommerceSEO
seogenz.com
E-commerce category pages: how to make them rank
Category pages often target the broadest, most valuable searches in a shop. What they need to rank, and the filter and pagination traps to avoid.
What e-commerce category pages need to rank, and the filter and pagination traps to avoid.
seogenz.com/articles/e-commerce-category-pages-how-to-make-t...
What do you put on category pages besides products?
#EcommerceSEO
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If the initial HTML says noindex, JavaScript that removes it later may never run.
JavaScript SEO basics: how Google processes JavaScript pages, and the checks worth doing on any JavaScript-heavy site.
seogenz.com/articles/javascript-seo-basics-what-to-check-whe...
Which framework issues have caught you out?
#TechnicalSEO
seogenz.com
JavaScript SEO basics: what to check when a site relies on JavaScript
How Google processes JavaScript pages, the problems that stop content being indexed, and how to test for them.
JavaScript SEO basics: how Google processes JavaScript pages, and the checks worth doing on any JavaScript-heavy site.
seogenz.com/articles/javascript-seo-basics-what-to-check-whe...
Which framework issues have caught you out?
#TechnicalSEO
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I wrote up the audit checklist I use before touching anything on a new site. It's the order that matters more than the tools: crawl, index, render, speed, then content.
seogenz.com/articles/a-first-week-technical-seo-audit-in-the...
If your order differs, tell me where and why. I'd rather improve the list than defend it.
#TechnicalSEO
seogenz.com
A first-week technical SEO audit, in the order that matters
The checks to run before touching anything on a new site, in the order that stops you wasting a week on the wrong problem.
seogenz.com/articles/a-first-week-technical-seo-audit-in-the...
If your order differs, tell me where and why. I'd rather improve the list than defend it.
#TechnicalSEO
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A canonical tag is a hint, not an instruction.
Search engines weigh it against everything else: internal links, redirects, sitemaps, which version gets linked externally. When those signals disagree, the canonical you set is not always the one they pick.
What is the strangest canonical choice you have seen Google make, and what caused it?
#TechnicalSEO
Search engines weigh it against everything else: internal links, redirects, sitemaps, which version gets linked externally. When those signals disagree, the canonical you set is not always the one they pick.
What is the strangest canonical choice you have seen Google make, and what caused it?
#TechnicalSEO
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Unpopular opinion: most "SEO strategy" documents are content calendars with extra pages.
A strategy should say what you will *not* do. Which pages you'll remove. Which keywords you'll ignore because you can't win them this year. Which product lines don't deserve a blog.
If a document has no deletions in it, it's a wish list.
What's something you decided not to chase this year?
#ContentStrategy
A strategy should say what you will *not* do. Which pages you'll remove. Which keywords you'll ignore because you can't win them this year. Which product lines don't deserve a blog.
If a document has no deletions in it, it's a wish list.
What's something you decided not to chase this year?
#ContentStrategy
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robots.txt controls crawling, not indexing.
A URL blocked in robots.txt can still appear in search results if other pages link to it; the engine just cannot see what is on it. If the goal is to keep a page out of the index, it has to be crawlable with a noindex, or removed.
How often do you still find this mixed up on client sites?
#TechnicalSEO
A URL blocked in robots.txt can still appear in search results if other pages link to it; the engine just cannot see what is on it. If the goal is to keep a page out of the index, it has to be crawlable with a noindex, or removed.
How often do you still find this mixed up on client sites?
#TechnicalSEO