The most valuable part of a content brief: the questions the reader has, in their own words.
How to write an SEO content brief writers can actually follow.
seogenz.com/articles/how-to-write-an-seo-content-brief-write...
What is the one section your briefs never skip?
#ContentStrategy
Welcome to SEOgenz 👋
The social network for SEO professionals. Connect with SEO experts, share knowledge, discover businesses and tools, and find opportunities.
SEOgenz is a network for professionals, not a link scheme. We never sell or promise backlinks, rankings or traffic.
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Seven ways to earn backlinks without buying them, from original data and free tools to expert commentary and fixing broken links.
The common thread: give people a reason to link that has nothing to do with doing you a favour.
seogenz.com/articles/how-to-earn-backlinks-without-buying-th...
Which approach has earned you the best links?
#DigitalPR
seogenz.com
How to earn backlinks without buying them
Original data, useful tools, expert commentary and digital PR: the link-earning approaches that hold up, and how to make them work on a small budget.
The common thread: give people a reason to link that has nothing to do with doing you a favour.
seogenz.com/articles/how-to-earn-backlinks-without-buying-th...
Which approach has earned you the best links?
#DigitalPR
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Before you change URLs, write down the redirect map first.
Every old URL that had traffic, links or rankings should point to its closest new equivalent with a single 301, not to the home page and not through a chain. Chains and blanket redirects to the home page throw away what the old URLs had earned.
What goes on your pre-migration checklist that people usually forget?
#SiteMigration
Every old URL that had traffic, links or rankings should point to its closest new equivalent with a single 301, not to the home page and not through a chain. Chains and blanket redirects to the home page throw away what the old URLs had earned.
What goes on your pre-migration checklist that people usually forget?
#SiteMigration
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For most sites, crawl budget is not the problem. Google's own guide is written for sites with around a million pages, or ten thousand that change daily.
When crawl budget matters, what wastes it, and how to see it.
seogenz.com/articles/crawl-budget-when-it-matters-and-when-i...
Have you ever had a real crawl budget problem?
#TechnicalSEO
seogenz.com
Crawl budget: when it matters and when it does not
What crawl budget is, which sites actually need to think about it, and how to stop search engines wasting time on URLs that do not matter.
When crawl budget matters, what wastes it, and how to see it.
seogenz.com/articles/crawl-budget-when-it-matters-and-when-i...
Have you ever had a real crawl budget problem?
#TechnicalSEO
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Guest posting is not the problem. Guest posting at scale, for links, with keyword-stuffed anchors is.
Where the line is, and a simple test before you pitch: would you write this for that publication if links did not exist?
seogenz.com/articles/guest-posting-what-still-works-and-what...
Has a guest article ever brought you real clients?
#LinkBuilding
seogenz.com
Guest posting: what still works and what gets penalised
Writing for other sites can still build reputation and bring visitors. Writing for links can put your site at risk. Here is where the line is.
Where the line is, and a simple test before you pitch: would you write this for that publication if links did not exist?
seogenz.com/articles/guest-posting-what-still-works-and-what...
Has a guest article ever brought you real clients?
#LinkBuilding
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Search engines sometimes rewrite the title tag you wrote.
Common triggers are titles that are very long, stuffed with keywords, identical across many pages, or that do not match what the page is actually about.
When your titles were rewritten, what change got your own title shown again?
#OnPageSEO
Common triggers are titles that are very long, stuffed with keywords, identical across many pages, or that do not match what the page is actually about.
When your titles were rewritten, what change got your own title shown again?
#OnPageSEO
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Google treats rel=canonical as a strong hint, not an instruction. When your canonical, internal links and sitemap disagree, it picks its own.
Canonical tags explained: parameters, pagination, syndication and the mistakes to avoid.
seogenz.com/articles/canonical-tags-explained-choosing-the-v...
Where have you seen Google ignore a canonical?
#TechnicalSEO
seogenz.com
Canonical tags explained: choosing the version search engines show
What a canonical tag does, why search engines treat it as a hint, and how to handle duplicates, parameters and syndicated content.
Canonical tags explained: parameters, pagination, syndication and the mistakes to avoid.
seogenz.com/articles/canonical-tags-explained-choosing-the-v...
Where have you seen Google ignore a canonical?
#TechnicalSEO
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For many agencies, the best client came from a referral, not an ad.
We compared the channels SEO agencies actually get leads from: referrals, partnerships, content, directories, outreach and events. What each is good for, what it costs, and how long it takes to work.
seogenz.com/articles/where-seo-agencies-actually-get-leads-t...
Which channel brought your agency its best client?
#AgencyMarketing
seogenz.com
Where SEO agencies actually get leads: the channels compared
Referrals, partnerships, content, directories, outreach and events: what each channel is good for, what it costs, and how long it takes to work.
We compared the channels SEO agencies actually get leads from: referrals, partnerships, content, directories, outreach and events. What each is good for, what it costs, and how long it takes to work.
seogenz.com/articles/where-seo-agencies-actually-get-leads-t...
Which channel brought your agency its best client?
#AgencyMarketing
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Server logs show what search engines actually crawl, not what a crawler tool thinks they could crawl.
On large sites the gap is often surprising: crawl budget spent on parameter URLs, old redirects, or sections nobody has looked at in years.
Have you looked at log files for a client this year? What did they show that nothing else did?
#TechnicalSEO
On large sites the gap is often surprising: crawl budget spent on parameter URLs, old redirects, or sections nobody has looked at in years.
Have you looked at log files for a client this year? What did they show that nothing else did?
#TechnicalSEO
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Fifteen minutes a week in Search Console catches most problems early.
The reports worth checking every week, and what to look for in each.
seogenz.com/articles/google-search-console-the-reports-worth...
Which report do you open first?
#SEO
seogenz.com
Google Search Console: the reports worth checking every week
A short weekly routine in Search Console: performance, page indexing, Core Web Vitals, manual actions and links, and what to look for in each.
The reports worth checking every week, and what to look for in each.
seogenz.com/articles/google-search-console-the-reports-worth...
Which report do you open first?
#SEO
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Where should an SEO publish to get noticed?
Your own site for depth, LinkedIn for reach, and one or two communities for conversation. If you republish, put it on your own site first and use a canonical link.
seogenz.com/articles/where-seo-professionals-can-publish-art...
Where has your writing reached the most useful readers?
#PersonalBrand
seogenz.com
Where SEO professionals can publish articles for free
Your own site, LinkedIn, publishing platforms, communities and guest contributions: what each is good for and how to republish without duplicate-content trouble.
Your own site for depth, LinkedIn for reach, and one or two communities for conversation. If you republish, put it on your own site first and use a canonical link.
seogenz.com/articles/where-seo-professionals-can-publish-art...
Where has your writing reached the most useful readers?
#PersonalBrand
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Internal links are the cheapest SEO lever most sites underuse.
No outreach, no budget, no waiting for anyone else: you decide which pages get linked, from where, and with what anchor text. Yet many sites link to their most important pages only from the main menu.
How do you decide which pages deserve more internal links?
#ContentStrategy
No outreach, no budget, no waiting for anyone else: you decide which pages get linked, from where, and with what anchor text. Yet many sites link to their most important pages only from the main menu.
How do you decide which pages deserve more internal links?
#ContentStrategy
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For many service businesses, the Google Business Profile brings more calls than the website.
A setup guide: categories, service areas, photos, reviews, and what gets profiles suspended.
seogenz.com/articles/google-business-profile-a-setup-guide-f...
What moved the needle most for your local clients?
#LocalSEO
seogenz.com
Google Business Profile: a setup guide for service businesses
Set up and maintain a Google Business Profile that brings calls and enquiries: categories, service areas, photos, reviews and what gets profiles suspended.
A setup guide: categories, service areas, photos, reviews, and what gets profiles suspended.
seogenz.com/articles/google-business-profile-a-setup-guide-f...
What moved the needle most for your local clients?
#LocalSEO
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"Is it nofollow?" matters less than most people think.
Since 2019 Google treats nofollow, ugc and sponsored as hints, and nobody outside Google knows exactly how they are weighed. What a nofollow link definitely does: send visitors, get you discovered and build your name.
seogenz.com/articles/do-nofollow-links-help-seo
Has a nofollow link ever turned into real business for you?
#LinkBuilding
seogenz.com
Do nofollow links help SEO?
What nofollow, ugc and sponsored actually mean since 2019, what is known about how Google treats them, and why they are still worth having.
Since 2019 Google treats nofollow, ugc and sponsored as hints, and nobody outside Google knows exactly how they are weighed. What a nofollow link definitely does: send visitors, get you discovered and build your name.
seogenz.com/articles/do-nofollow-links-help-seo
Has a nofollow link ever turned into real business for you?
#LinkBuilding
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Interaction to Next Paint (INP) replaced First Input Delay as a Core Web Vital in March 2024.
FID only measured the delay before the first interaction was handled. INP looks at responsiveness across the whole visit, which is why pages with heavy JavaScript that passed FID easily can struggle with it.
What fixed INP on the slowest site you have worked on?
#CoreWebVitals
FID only measured the delay before the first interaction was handled. INP looks at responsiveness across the whole visit, which is why pages with heavy JavaScript that passed FID easily can struggle with it.
What fixed INP on the slowest site you have worked on?
#CoreWebVitals