Domain Authority, Domain Rating and Authority Score are estimates made by SEO tool companies. Google has said it does not use them.
What they are good for, what they are not, and what actually builds authority:
seogenz.com/articles/domain-authority-explained-what-it-is-a...
How do you explain these scores to clients?
#SEOMetrics
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The social network for SEO professionals. Connect with SEO experts, share knowledge, discover businesses and tools, and find opportunities.
SEOgenz is a network for professionals, not a link scheme. We never sell or promise backlinks, rankings or traffic.
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Thin pages are not only short pages.
A long page that repeats what a hundred other pages already say can be thinner than a short page with information nobody else has. Word count is a symptom people measure because it is easy, not the thing that matters.
How do you explain this to clients who ask for "2,000-word articles"?
#ContentStrategy
A long page that repeats what a hundred other pages already say can be thinner than a short page with information nobody else has. Word count is a symptom people measure because it is easy, not the thing that matters.
How do you explain this to clients who ask for "2,000-word articles"?
#ContentStrategy
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The most valuable part of a content brief: the questions the reader has, in their own words.
How to write an SEO content brief writers can actually follow.
seogenz.com/articles/how-to-write-an-seo-content-brief-write...
What is the one section your briefs never skip?
#ContentStrategy
seogenz.com
How to write an SEO content brief writers can actually follow
What goes into a useful content brief: the reader, the search intent, what the page must answer, structure, sources and what not to do.
How to write an SEO content brief writers can actually follow.
seogenz.com/articles/how-to-write-an-seo-content-brief-write...
What is the one section your briefs never skip?
#ContentStrategy
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Seven ways to earn backlinks without buying them, from original data and free tools to expert commentary and fixing broken links.
The common thread: give people a reason to link that has nothing to do with doing you a favour.
seogenz.com/articles/how-to-earn-backlinks-without-buying-th...
Which approach has earned you the best links?
#DigitalPR
seogenz.com
How to earn backlinks without buying them
Original data, useful tools, expert commentary and digital PR: the link-earning approaches that hold up, and how to make them work on a small budget.
The common thread: give people a reason to link that has nothing to do with doing you a favour.
seogenz.com/articles/how-to-earn-backlinks-without-buying-th...
Which approach has earned you the best links?
#DigitalPR
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Before you change URLs, write down the redirect map first.
Every old URL that had traffic, links or rankings should point to its closest new equivalent with a single 301, not to the home page and not through a chain. Chains and blanket redirects to the home page throw away what the old URLs had earned.
What goes on your pre-migration checklist that people usually forget?
#SiteMigration
Every old URL that had traffic, links or rankings should point to its closest new equivalent with a single 301, not to the home page and not through a chain. Chains and blanket redirects to the home page throw away what the old URLs had earned.
What goes on your pre-migration checklist that people usually forget?
#SiteMigration
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For most sites, crawl budget is not the problem. Google's own guide is written for sites with around a million pages, or ten thousand that change daily.
When crawl budget matters, what wastes it, and how to see it.
seogenz.com/articles/crawl-budget-when-it-matters-and-when-i...
Have you ever had a real crawl budget problem?
#TechnicalSEO
seogenz.com
Crawl budget: when it matters and when it does not
What crawl budget is, which sites actually need to think about it, and how to stop search engines wasting time on URLs that do not matter.
When crawl budget matters, what wastes it, and how to see it.
seogenz.com/articles/crawl-budget-when-it-matters-and-when-i...
Have you ever had a real crawl budget problem?
#TechnicalSEO
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Guest posting is not the problem. Guest posting at scale, for links, with keyword-stuffed anchors is.
Where the line is, and a simple test before you pitch: would you write this for that publication if links did not exist?
seogenz.com/articles/guest-posting-what-still-works-and-what...
Has a guest article ever brought you real clients?
#LinkBuilding
seogenz.com
Guest posting: what still works and what gets penalised
Writing for other sites can still build reputation and bring visitors. Writing for links can put your site at risk. Here is where the line is.
Where the line is, and a simple test before you pitch: would you write this for that publication if links did not exist?
seogenz.com/articles/guest-posting-what-still-works-and-what...
Has a guest article ever brought you real clients?
#LinkBuilding